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GIBSON PREMIERES HANDCRAFTED IN NASHVILLE, TN

Guitar Thrills Magazine
Posted: June 25, 2026
For more than 50 years, Gibson electric guitars have been handcrafted in the heart of Music City—Nashville, Tennessee—where wood and steel meet heart and soul. Watch the first chapter in a four-part cinematic series exploring the origins of Gibson tone—from forest to stage.


 Photo provided by: Prime PR Group

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Founded in 2021. GUITAR THRILLS MAGAZINE of Tampa, FL Guitar Thrills Magazine of Tampa, FL U.S.A. The GUITAR THRILLS MAGAZINE is excited to bring you some of the music industries finest talent. Including the world of entertainment. Our focus includes the long term goals and aspirations of artists of all sorts. We are an unbiased reporting platform. You are getting insight into the world of music. No, we are not your fathers website for music news. We have grown into our own, and rely upon decades of music experience and knowledge. Guitar Thrills Magazine is a hard act to follow.

NASHVILLE, TN – Today, Gibson continues its year-long Handcrafted in Nashville, TNcampaign with the premiere of Chapter 1: “Wood,” the first installment in a four-part video series exploring the craftsmanship, materials, and artistry behind Gibson electric guitars. This year-long marquee campaign celebrates the craftsmanship and innovation that drives Gibson and Gibson Custom electric guitar-making in the heart of Music City, where Gibson musical instruments begin a journey—one that will ultimately carry it from Nashville’s craftories to the world’s biggest stages, in addition to rehearsal rooms, recording studios, and homes all over the world.

Narrated by Pepper Keenan of Corrosion of Conformity and Down, Chapter 1 “Wood” takes viewers to the very beginning of the Gibson story—long before the first note is played—exploring the essential role that tonewoods play in shaping the unmistakable sound of Gibson instruments. Watch Chapter 1: “Wood” HERE and explore all Gibson and Gibson Custom electric guitars HERE.

For more than 50 years, Gibson electric guitars have been handcrafted in the heart of Music City—Nashville, Tennessee—where wood and steel meet heart and soul, yet the true origin of every instrument begins far beyond the craftory, in nature itself. As Pepper Keenan reflects in the film, “The story of a Gibson guitar begins long before you open the case…long before you strum that first chord. It begins with a tree—a tree that had already been growing for over a century.” From forest to stage, the careful selection of premium tonewoods forms the foundation of Gibson’s most iconic instruments—guitars designed not only for exceptional tone, but to endure beyond lifetimes. This commitment starts at the source, where Gibson works closely with trusted partners to responsibly procure materials while supporting the sustainability and long-term stewardship of the world’s forests, ensuring the future of guitar-making for generations to come. Every Gibson electric guitar is handcrafted in the USA and built to sustain—not only under the player’s fingers, but across decades as a future heirloom instrument.

A Gibson artisan hand-sands a future SG guitar.

The journey of a Gibson guitar from the forest to the stage begins here. Chapter 1: “Wood” spotlights the unique combinations of tonewoods that shape the sonic and visual identity of Gibson models such as the Les Paul™, SG™, and ES-335™, delivering the unmistakable signature tones that have provided the soundtrack to the past seven decades of popular music. From solid mahogany bodies to figured maple tops, every element is chosen for its tonal properties, character, and natural beauty. “This is a maple tree—figured maple is as unique as a fingerprint, with some of the most beautiful patterns in nature,” Keenan explains. “Maple also happens to combine especially well with mahogany—a magical recipe that has helped Gibson artists create some of the most iconic electric guitar tones in music history.”

We don’t do things the easiest way or the fastest way. We do things the right way—the Gibson way. And that’s the Gibson difference.

At Gibson’s Nashville craftories, skilled artisans transform raw materials into instruments using time-honored methods and an uncompromising attention to detail, where every carve, every grain pattern, and every hand-finished top reflects more than 130 years of craftsmanship rooted in the legacy of founder Orville Gibson. Through a deep commitment to both tradition and innovation, Gibson highlights the people and processes behind each instrument, as passionate teams work with premium materials and original tooling to create guitars designed to inspire generations of musicians. “Our craftspeople transform carefully chosen organic materials into living and breathing musical instruments,” says Keenan. “Each one has its own personality and soul.” Yet while the story begins with wood and craftsmanship, its most important chapter is ultimately written by the player. “The next chapter?” Keenan concludes. “That’s up to you.” Your Gibson. Your story.

About Gibson:

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for over 130 years. Founded in 1894 and headquartered in Nashville, Tennessee, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK,behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by all Gibson brands. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, X and Facebook, and visit us at the Gibson Garage Nashville and the Gibson Garage London.

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